POTLOCK Brand Kit: Logos, Colors, Typography, and Tone

POTLOCK's brand style guide is for partners, designers, and content. For quick copy (brand URL and hex colors with copy buttons), use the interactive Brand Style Guide at potlock.org/brand.

Quick copy

Brand page: potlock.org/brand. Colors: Primary #DD3345, Tan #FEF6EE, Dark red #B8182D.

About us

Purpose: we make it easier to build seamless funding programs and get funded. Positioning: the fun, cool funding stack that ships constantly and engages community with a focus on AI. Personality: friendly, light-hearted, reliable, optimistic, full of opportunity, funny, engaging, willing to educate.

Logos and assets

We use the pot fondue emoji as our avatar. Figma logos and logo pack (Google Drive) are linked from potlock.org/brand and docs.potlock.org (Brand Kit).

Typography

Headings: Lora (Google Fonts). Body: Mona Sans (GitHub).

Tone of voice

Enthusiastic, informative, opportunity, techno-optimistic. Brand archetype: friendly, reliable, optimistic — the fun and cool funding stack that ships and educates. Full guide and design components: potlock.org/brand. Rebrand exercise and Figma links in docs.potlock.org Brand Kit.